High street retailers are constantly interacting with the stream of customers that pass by their shop front. Those who manage successful businesses tend to have accomplished an effective visual appeal while other retailers, those who struggle to reach the same number of customers, often fall short of achieving their best possible exterior and interior design.
There are a number of reasons as to why visuals play such a crucial role for retailers. Primarily, customers are continuously scrutinising a retailer, even without realising it. Before even considering their favour of a particular product, they have already glanced at a window display, the floorboards and checkout counter, the staff member’s attire, and the shop lighting. If these fall short of anything but quality, they can undermine a product before it is even seen.
This, however, is not the only reason that retailers would do well to ensure their visual appeal is as best as it can be. In fact, shop style and design plays an important role in getting a retailer noticed too. Despite the footfall that can fill a popular high street, many businesses remain overlooked because they don’t convey an effective message to potential customers or their design work falls short of being noticed at all.
Retail visuals are made up of a number of elements, some of which are more important than others, depending on the goals and characteristics of the retailer. Shop signage is an immensely useful tool for those looking to stand out on the high street and can mean the difference between being noticed by customers and remaining invisible. A brand’s design is, in such a scenario, important but its display assets, such as sign fittings also have considerable influence as to how it is noticed and with what amount of favour.
Window displays remain, perhaps, the most important asset of a high street retailer being a direct portal into a shop space, offering the chance for brands to present their wares and, importantly, central message, in an eye-catching tableau. Some retailers will go beyond simply crafting an attractive and intriguing display to implement even more allure too, often by removing the backdrop of a window display to give potential customers a viewpoint to see inside the shop space too.
A shop’s interior design must continue this flow of visual appeal, from the shop layout to the shop shelving. If products are not displayed in a way that appropriately elevates their quality or upon retail furniture that does not complement their design, they will fall short of impressing customers. As such, retailers would do well to ensure that every asset of their shop furniture shares a suitable quality.
Some retailers will go even further and seek to design their shop space with furniture and shelving that actually elevates the quality of their products. Our Crown Display team, for example, have collaborated with a number of retailers to produce bespoke and handmade retail furniture that suits their brand, once even creating an entirely pink pop-up retail space!
To talk to us about our shop shelving catalogue or to obtain a quote for your custom-made products, please reach out to our team by emailing sales@crowndisplay.co.uk or, alternatively, by calling 0800 587 5880.
