The festive season is a busy period for retailers around the country. Seasonal shoppers fill the high street from Black Friday until the New Year, revelling in gift buying and holiday sales. Then, rather abruptly, the New Year arrives and customer numbers reduce, allowing stores and staff to enjoy a well-earned break.
This period of respite is also one of reflection. Retailers will find themselves newly equipped with another year of data and operational experience that can be used to make the upcoming year perform even better. Some retailers will also use January as an opportunity to implement changes within their store, able to do so without the busyness of December. This desire for improvement is similar to our trend of new year’s resolutions and, in the same way as individuals, stores look to make the new year a fresh start.
If you’re looking for inspiration, unsure of how to best approach a quieter period, then we’ve put together four new year’s retail resolutions for you!
Redesign
Most high street retailers will experience the same lull in custom during January. While this can be a difficult period, it is a relatively easy one to predict. Use this time wisely and consider taking on projects that you would be otherwise unable to do so due to customer demand or takings.
Your displays and shop shelving can be upgraded, retail furniture can be moved or redesigned, and store walls can be painted, all of which can bring a fresh vitality to your brand, impressing customers as they begin to return later in the year.
Update Your Technology
There are certain retail projects that take a significant amount of work and, typically, any technological upgrade within your store will require both rewiring and operational systems to be switched off. As such, businesses tend to close during such work.
When taking on new till systems or rewiring your store’s lighting, it is worth considering having bespoke retail furniture made to fit your store’s technology. For example, the Crown Display team are able to custom design pieces of retail furniture, such as checkout counters, to accommodate your store’s design needs. This can be a great way of building your shop’s design to support the essentials, such as tills and card machines, instead of having to conceal and manage wires in other ways.
Go Green
As our society continues to take environmental matters more seriously, there is an even greater incentive to create an eco-friendly retail space. Unfortunately, there is no quick fix to transform a business into a green enterprise but this should not deter you from taking small steps to improve your retail space.
There are numerous ways to improve your store’s impact, from paper bags to renewable energy usage. In addition to these improvements, you can also complement your environmentally friendly pursuits with natural store aesthetics too. Within our catalogue, we have a range of woods and finishes available for certain products, each of which can benefit your store’s sustainable style.
Contact Us
For information regarding our catalogue, as well as how individual items and services can support your new year’s resolutions, please call 0800 587 5880 or, alternatively, email us at sales@crowndisplay.co.uk.
